At 3rd Avenue Guitar®, we take your privacy seriously. This policy describes how we collect, use, and protect your personal information.
Information We Collect
We collect information to provide our services and improve your customer experience. The categories of information we collect include:
- Contact details such as your name, email address, phone number, and postal address. This allows us to communicate with you and fulfill orders.
- Account credentials like your username, password, and security questions. These are used to authenticate your access to your account.
- Payment information such as credit/debit card numbers, bank account details, and billing address. We require this to process purchases and issue refunds.
- Purchase history including details of products you’ve bought from us. We use this to analyze customer trends and make recommendations.
- Website usage data such as pages you’ve visited, links clicked, and files downloaded from our sites. We monitor this to improve site experience.
- Marketing preferences that indicate your consent for various promotional communications. This helps us send you relevant offers and updates.
- Correspondence including emails, live chat transcripts, and notes from phone calls. We use these to address your support needs.
In some cases, we may ask for additional information such as date of birth, musical interests, or education status. Providing this is entirely voluntary.
How We Use Information
The information we gather enables us to give you the best possible service. We may use it for:
- Processing orders and managing your account
- Recommending products and services that interest you
- Communicating with you about orders, products, services, and promotions
- Understanding customer needs and preferences
- Improving user experience on our website and apps
- Providing customer support via email, phone, live chat etc.
- Protecting against and investigating fraud, spam, abuse, security risks, etc.
- Complying with legal obligations and asserting legal rights
- Any other purpose disclosed when collecting your personal information
How We Share Information
We do not sell your personal data to third parties. The scenarios in which we may share information include:
- With service providers under contract who help with parts of our business operations, such as payment processors, logistics companies, technical support vendors, etc. They are required to ensure data privacy and security.
- With companies within our corporate group for internal administrative purposes.
- When required by law enforcement agencies or regulatory authorities.
- To investigate violations and enforce our Terms of Service.
- To protect the rights, safety and property of 3rd Avenue Guitar®, our customers, and the public.
- With your consent or at your direction.
We only share or disclose information in the above circumstances. We do not use or share your personal data for purposes unrelated to our services.
Securing Your Information
We use appropriate technical and organizational measures to protect your personal information. Our security controls include:
- SSL encryption of data in transit and at rest
- Network security monitoring and controls
- Access controls to data and systems
- Internal policies & audits on data use and classification
However, no internet transmission is ever fully secure. We cannot guarantee absolute protection of your information. You share data at your own discretion.
Data Retention
We retain personal data as long as required to fulfill our business purposes or comply with legal requirements. Criteria for retention periods include:
- Length of your account history with us
- Whether there are legal obligations to keep data (such as tax records)
- Whether retention is advisable in light of our legal position (laws of limitations and litigation statutes)
When personal data is no longer needed, we securely destroy it. We may anonymize some data for statistical purposes, removing identifiable attributes.
Your Privacy Choices
You have the following control over your information:
- You can verify, update or correct account information by logging into your account
- You can object to receiving marketing communications by clicking unsubscribe in emails or changing preferences in your account
- You can limit cookies and tracking through your browser settings
- You can delete your account and associated data by submitting a request to our support team
- You can request a copy of your personal data we have collected
- You can file a complaint with us or with your local data protection authority regarding our privacy practices
Please note requests to delete or restrict use of your information may impact the services we can provide.
Third-Party Sites
Our websites and services may contain links to third-party sites like social networks. We are not responsible for the privacy practices or content of these external sites. We recommend you read their privacy policies carefully.
Children’s Privacy
Our services are not directed at children under 13. We do not knowingly collect personal data from children. If we become aware that a child has provided us information without parental consent, we will take steps to delete it. Contact us if you believe we’ve inadvertently collected data from a minor.
Changes to this Policy
We may occasionally make changes to this privacy policy to reflect evolving laws, regulations and business practices. Any revisions will be posted on this page with an updated effective date. If the changes are significant, we may also notify you through email or our website banner.
How to Contact Us
If you have any questions about our privacy policy or data practices, you can contact our Data Protection Officer:
Email: privacy@3rdavenueguitar.co.uk
Phone: 0333-456-7890
Postal Address:
3rd Avenue Guitars Ltd.
Attn: Data Protection Officer
123 Music Lane
London, UK W1B 2CD
Effective Date: January 1, 2023
Additional Disclosures for UK and EU Customers
To comply with UK GDPR and European privacy regulations, we provide the following details about our data practices:
Controller and EU Representative
The data controller is 3rd Avenue Guitars Ltd., with registered address 123 Music Lane, London, UK W1B 2CD
Our appointed EU representative is EU Representative Services Ltd. They can be contacted at: represent@eu.repservices.com
Legal Bases for Processing
We process your personal data based on the following legal bases:
- To fulfill a contract with you, such as processing transactions and account servicing.
- Legitimate interests in operating our website, providing customer support, and communicating with you about products or services.
- Compliance with legal obligations related to financial audits, tax filings, etc.
- Your consent for optional programs like marketing communications. This can be withdrawn anytime.
- To protect vital interests of you or another person.
International Data Transfers
When we share data with vendors or partners outside of the European Economic Area (EEA), we use contract clauses approved by EU authorities to lawfully transfer data. All transfers are secured according to GDPR standards.
Your Rights
Under the GDPR, you have the right to access your personal data and request copies of it. You also have rights to:
- Obtain correction of any inaccurate information
- Restrict or object to further processing of your information
- Get your data erased in some circumstances
- Receive your data in a machine-readable format to send to another controller
To exercise any of these data rights, please contact us as indicated above.
Lodging Complaints
If you are an EU resident, you have the right to lodge a complaint with your local supervisory authority for data protection: [List authorities for each EU country].
Identifying Purposes
We collect your personal information for specified, explicit and legitimate reasons stated in this policy. We will not process your data in ways incompatible with these purposes.
